I’ve been off TV for a while, so this little bundle of joy (NOT) has arrived in my life a little late. It’s the Patanjali Saundarya vs Aishwarya ad that’s been airing for the past month and a half that I’m talking about. It’s a straightforward ad if you want to sum it up in a sentence: ‘Girls, use the Patanjali Saundarya Swarn Kanti cream if you want flawless, pimple-free skin’. But the messaging of the ad as a package is just so mind-bendingly awful that you can’t really do justice to it (or to a lot of women) by doing that one-line summary. For this ad, you see, is also about the ‘Good’ Indian Girl vs the ‘Not-Good’ Indian Girl.

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